Germany

Level of Involvement with the Country

Germany is one of the wealthiest countries in the world, with a per capita GDP in the global top 20 and a population of 84.1 million.

It is also the second largest e-commerce market in Europe, behind United-Kingdom according to ECDB.

For  Swiss logistics providers offering domestic transport, pallet delivery, and scheduled freight services, Germany represents a key cross-border opportunity.

Germany consistently ranks at the top of global logistics benchmarks, reflecting how central supply chain infrastructure is to its economic strength.

E-commerce in Germany

The most populous European country, Germany is a large, developed, and highly sought-after market for online shopping. large, developed, and highly liquid market for online shopping.

It remains one of Europe's largest e-commerce markets, generating more than €92 billion in online sales in 2025, which makes it an attractive destination for both established brands and fast-growing e-commerce businesses.

The German e-commerce market is at a similar stage of maturity to that of the United States: with  78.9 million internet users in 2025,  According to Datareportal, and thanks to consumers' strong purchasing power, it ranks among the most sophisticated markets in Europe.

Germans use both computers and mobile devices to shop online, buying a wide range of goods and services over the Internet.

Switzerland is one of Germany's main trading partners, which makes the  cross-border B2B logistics  and the  domestic distribution in Switzerland  a natural extension for e-commerce operators active in both of these markets.