Importing, exporting, and selling luxury goods in or from Switzerland presents a unique set of logistical challenges. As an example, the total value of Swiss watches export was 24.4 billion francs in 2025, a 1.7% decline compared with 2024. The market demands absolute precision, discretion, and security, while the country's customs landscape requires expert navigation. For a luxury brand, the choice of a logistics provider is not merely a supply chain decision—it is a critical component of brand protection. Since 1988, STAR Logistique has specialized in providing the secure, integrated framework that high-value brands need to thrive
Tailored logistics for Switzerland’s premier luxury sectors
A deep understanding of specific industry needs is non-negotiable. The handling requirements for a haute couture gown are fundamentally different from those for a collection of mechanical watches. We provide specialized, best-in-class logistics for luxury brands importing to Switzerland, with proven expertise across the country's most prestigious sectors:
- Watchmaking and Haute Horlogerie: We offer secure, punctual collection and transport for parts and finished timepieces, with dedicated shuttle routes serving the heart of the Swiss watchmaking region in Neuchâtel.
- Fine Jewelry and Precious Metals: Our services deliver maximum security, from insured, armored transport to protected vault storage, ensuring your most precious assets are safeguarded.
- Haute Couture and High-End Fashion: We provide white-glove handling from the runway to retail, with specialized packaging and distribution that protect the integrity of delicate garments.
- Perfumery and High-End Cosmetics: Our expertise in in temperature-controlled logistics guarantees that sensitive products maintain their quality throughout the supply chain.
Choosing the right logistics provider in Switzerland
When a luxury brand searches to import and sell products in Switzerland, finding the right partner requires evaluating a diverse market. The optimal choice depends on your brand's specific operational needs, and different providers present distinct advantages and risks.
|
Provider Type |
Examples |
Strengths |
Potential Risks & Tradeoffs |
|
Global Giants |
DHL, Kuehne + Nagel |
Extensive global networks and standardized processes. |
May lack the flexibility, bespoke security protocols, and white-glove service essential for high-value luxury goods. |
|
Specialized Value Transporters |
Deep expertise in high-security transport for specific assets like jewelry or cash. |
Often focused solely on transport, requiring you to manage customs, warehousing, and final distribution separately. |
|
|
E-Commerce & B2C Specialists |
Nova Traffic [6] |
Excellent at managing high-volume, cross-border B2C fulfillment and returns. |
May not possess the armored vehicle fleets or high-security warehousing needed for true luxury assets. |
|
Integrated Swiss |
STAR Logistique |
Combines secure armored transport, full-service warehousing, and expert customs brokerage under one roof. |
A focused, Swiss-centric model that excels at providing a seamless, end-to-end solution for national and European logistics. |
The greatest risk for luxury brands lies in a fragmented supply chain where responsibility is divided. While the global luxury market remains resilient in 2025, an error in customs by one vendor can delay a secure transport run by another, damaging brand reputation and incurring costs. An integrated provider like STAR Logistique mitigates these risks by managing every step, offering a single point of accountability. You can learn more in our guide to Swiss transport companies.
An End-to-End Secure Logistics Framework
At STAR Logistique, we have built our services around a comprehensive framework designed specifically for the protection of high-value goods. This integrated approach ensures complete security and confidentiality from origin to final destination.
Secure Armored Transport
The physical movement of your goods is often the most vulnerable point in the supply chain. We eliminate that vulnerability with our modern fleet of highly secure, discreet armored vehicles. All shipments are tracked with permanent geolocation systems, and our security protocols include confidential route planning, restricted access, and personnel trained in risk management. We guarantee complete confidentiality and provide tailor-made transport insurance at no additional cost.
Learn more about our dedicated secure transport solutions for high-value assets.
Protected, Climate-Controlled Storage
Your assets are just as valuable when they are stationary. Our secure warehousing solutions in Geneva and across Switzerland offer flexible, protected storage for short-, medium-, or long-term needs. Our facilities are defended by sophisticated alarm systems, strictly limited access controls, and continuous 24/7 camera surveillance. For sensitive items, we provide specialized temperature-controlled environments to preserve goods like fine food, vintage wines, or high-end cosmetics, ensuring their condition is impeccably maintained.
White-Glove Handling and Value-Added Services
True security extends beyond armored vehicles and vaults to include meticulous handling and brand presentation. Our white-glove services ensure your goods are managed with the utmost care. We provide a full suite of value-added services, including:
- Specialized packaging, crating, and labeling
- Inventory management and order preparation
- Efficient management of returns (reverse logistics)
- Reliable, scheduled transport routes for predictable deliveries
Seamless Customs Brokerage for Swiss Imports
Navigating Swiss customs is a significant hurdle for brands importing into the country. As a Geneva-based customs freight forwarder with nearly 40 years of experience, STAR Logistique transforms this complex process into a seamless formality. Our dedicated teams handle all Swissimport-export operations,including customs declarations, VAT handling, and tax representation. Our expertise ensures fast customs clearance in Geneva and other key border regions, minimizing delays and protecting your go-to-market schedule.
Our integrated approach, which combines comprehensive transport solutions,customs, and warehousing, significantly reduces the risk of compliance violations, delays, and costly errors. By partnering with an expert who understands the nuances of both luxury goods and Swiss regulations, you ensure your brand is protected and your entry into the Swiss market is a success.
To discuss your specific logistics needs for importing luxury goods into Switzerland, we invite you to request a confidential consultation.
Luxury goods logistics: secure transport in Switzerland